Arthur D. Little: Value of Sustainability

Date: 03-06-2008
Source: Arthur D. Little

A new study by Arthur D Little reveals how to unlock value through the formula of the Sustainability Value - "Integrity + Innovation = Sustainable Performance". 
 
Having established the connection of Integrity + Innovation = Sustainable Performance in its report last year, a new study continues consultancy Arthur D. Little's exposition of this relationship by showing how companies are making the most of it in the real world. The I + I value formula for corporate sustainability has been a key success factor behind retail giant Marks & Spencer, telecom behemoth British Telecom, healthcare specialist Novo Nordisk, and global banking leader HSBC. The new report "Sustainable Performance Delivered" looks at how leading businesses are delivering sustainable performance through an intense focus on integrity and innovation.

Arthur D. Little's latest study provides an insight into the market drivers of sustainable performance, and how companies can enhance the effectiveness of their response to these by strengthening the integrity and innovation dimensions of their business.

"Our research has shown that clarity and common sense are still in short supply when it comes to the sustainability of business," reflects Richard Clarke, Director of Arthur D. Little's Global Sustainability Practice. "However, more leading firms are demonstrating - through example - how focusing on enhanced integrity and innovation, at the right levels of decision making and in relevant aspects of human behaviour, yields better business performance that can be sustained over the longer term."

Evaluating innovation is as complex as evaluating integrity. However, more than a century's experience in innovation management has led Arthur D. Little to develop rapid and accurate assessment tools that enable companies to establish a clear vision at board level of how innovation and integrity pay substantial dividends in raising the corporate performance.


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